Why Great Products Fail Without Marketing — Lessons from Building MVPs
Why is nobody using my service?
In the left panel, a man tries to sell a luxurious gold pen.
Two people selling pens. One has a golden pen but no skill. The other has a cheap pen but knows how to sell.
Same product category. Very different outcomes.
Why?
What is marketing?
I once heard a great line on YouTube:
- Putting a banner in front of your store is promotion.
- Handing out flyers is advertising.
- When people say “That place is always friendly,” that’s branding.
- But when people actually line up to buy something, that’s marketing.
Why marketing is so hard
These days, I’ve been building web services.
My goal is to launch 1–2 MVPs per month, build my portfolio, and eventually make some income.
But after publishing my first few projects, I started to ask myself:
- Is my product just not good enough?
- Or... did I fail at marketing?
I always believed that if you make something great, people will come.
But the truth is — they don’t.
Not unless you show them why it matters.
Creating something people talk about...
Making something that spreads on its own...
That’s the hardest part.
What I need to focus on
- Build something truly valuable.
- Talk to people. Share the story.
- Solve real pain points.
- Create meaningful value.
It’s easier said than done...
But I believe that if I keep going with a sincere heart, good things will come.
So let me ask you —
Are you building something worth talking about?
Or just waiting for people to find it on their own?